While I am writing one review for Malcolm Gladwell, I decided I should review the other book I have read too. Next time Malcolm Gladwell writes a book, I will buy it without blinking. I have read his Tipping point and this is his second book I read. I truly respect this author for the way he presents his ideas and the data. Coginitive science is presented in the form of a story book. He debates throughout the book if we should follow our gut-feeling or not. There are times when this have proven right and sometimes it has proven wrong. There are some good examples of how instincts may not be always right : as in sipping Pepsi and deciding if it is better than Coke (note : its just a sip), listening to one song by an artist and deciding if he is good or bad. There are no conclusions drawn whatsoever. If you are looking at core Cognitive science as in "science", then this is not the book for you. This book has more examples than explanation of human behavior.
All in all, it is a very light read like his previous book. It leaves you hungry, looking for more than what you read and an explanation of why we do what we do. Well, don't expect answers. Read it for the fun of reading! Have fun.
Some lines I liked:
* It is quite possible for people who have never met us and who have spent only twenty minutes thinking about us to come to a better understanding of who we are than people who have known us for years.
* There can be as much value in the blink of an eye as in months of rational analysis.
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